It was quite nice to put together a presentation about my time in Mannheim and Oslo, mostly because it gave me a chance to, not only, reminisce, but to look and see how much I had changed as a person. I actually grew up during these two semesters.

What I emphasized in my presentation was all the classes I had taken during my studies, and two people were highlighted.

One of them was prof. Bryan Lukas. He was my professor in an intensive class Value Based Marketing. He was the one who made me realize that it was marketing & branding that was what I was supposed to do. Somewhere in the back of my head I knew that this was the case, but he made me understand it.

He also thought me how to study. Without doing it. I took a glance at his notes and even today I can almost remember everything that was written on them. I needed to make everything into a comic book.

It is sad that I never got a chance to say good bye and thank him for what he thought me, and I hope that our paths will one day cross. Until then, I will keep his name on the streets.

University staff page – [here]

More info and articles – [here]

Who’s who – Prof. Lukas talk about his interests and his research – [here]