Posts Tagged ‘Behavior’

Gary A. Williams & Robert B. Miller – Change The Way You Persuade

Thursday, February 18th, 2010

While I was gathering theory for my thesis, I stumbled across an article from Harvard Business Review published in 2002. It is almost a follow-up on what I was talking about here.

What was specific about Bramson’s book was that it was more written for a manager who had problems with his/hers employees – even though the book mentioned that it concerned both. The article I found was written FOR employees and and the authors had found five characteristics that seems to applicable on managers.

They are:

- Charismatic; “easily enthralled by new ideas, can absorb large amount of info, and tend to process the word visually.”

- Thinkers; “Most difficult decision-makers to understand, likes quantitative data.”

- Skeptics; “Highly suspicious of every single data point”

- Followers; “Makes decisions based on how they’ve made similar choices in the past.”

- Controllers; “Focus on the pure facts and analytics of an argument.”

Which kind of manager are you? I’d like to think that I’m a Charismatic, but I might as well be a Follower.