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	<title>State the Obvious &#187; Apple</title>
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	<link>http://mr.johanolsson.se</link>
	<description>It&#039;s a new dawn, it&#039;s a new day</description>
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		<title>iPad and cracking the Keynote code</title>
		<link>http://mr.johanolsson.se/2010/01/ipad-and-cracking-the-keynote-code/</link>
		<comments>http://mr.johanolsson.se/2010/01/ipad-and-cracking-the-keynote-code/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 09:17:49 +0000</pubDate>
		<dc:creator>Johan Olsson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://mr.johanolsson.se/?p=271</guid>
		<description><![CDATA[The world has slowed down since last Tuesday. Seems as everything stopped, just to later hit full speed ahead and go berserk &#8211; over a digital notepad.
Understand me correctly, I will be one of those walking around with one, and I will tell everyone they they&#8217;re stupid not to get one.
However, I was, a bit disappointed. [...]]]></description>
			<content:encoded><![CDATA[<p>The world has slowed down since last Tuesday. Seems as everything stopped, just to later hit full speed ahead and go berserk &#8211; over a digital notepad.</p>
<p>Understand me correctly, I will be one of those walking around with one, and I will tell everyone they they&#8217;re stupid not to get one.<br />
However, I was, a bit disappointed. That&#8217;s it? No USB port, no running parallel programs etc. Come on, if I&#8217;m working on a presentation in Keynote, I might want to have some pdfs that I can flip trough, as well as having some webpage up and running. For now, the iPad <strong>IS</strong> an over-sized iPod Touch &#8211; even if it hurts for me to say it.</p>
<p>But, then again. Apple always listen &#8211; or a least that is what they make us think &#8211; to their customers.</p>
<p>Look at the first iPhone. Headphone connector was made so that only Apple signature ones would work. No 3G, and you couldn&#8217;t even send SMS to multiple partners. But, a year later Steve Jobs was in front of an audience telling us how much their customers had screamed about this and &#8211; <em>presto</em> &#8211; here was everything they wanted.</p>
<p>People were standing up, applauding, cheering, for something Nokia, Sony Ericsson, and LG had implemented during the beginning of this millennium.</p>
<p>Apple knew this. They are not stupid &#8211; on the contrary &#8211; they <strong>KNOW</strong> what they are up against.</p>
<p>They know that <strong>MANY</strong> of their user will buy a new iPhone just because of the 3G, or just to say that thy are one of the &#8220;chosen few&#8221; (oooh) to have the <strong>LATEST</strong> and the <strong>GREATEST</strong> of whatever Apple throws at them.</p>
<p>It wasn&#8217;t until this Keynote that it struck me how Steve and his comrades do to make the audience, including myself, cheer and scream of joy &#8211; for something so simple as sending text messages to more than one friend, or something as and iPad.</p>
<p>Listen to how they talk.</p>
<p>- It&#8217;s <em>magical, wonderful, most technological invention yet, beautiful, special</em>&#8230;etc. They do not mention what the technological things are, or mean, nor do they show how it measures compared to other &#8211; who cares?</p>
<p>When Microsoft presents a new OS, they come out, full guns blazing and then *boom* there you have it.</p>
<p>Not Apple, they show it, talk about, Steve Jobs takes a seat in a nice, comfortable chair, and show you &#8211; how you open an application that looks like a book case. He even takes the time to show you how to read a book &#8211; Ted Kennedy&#8217;s biography to add.</p>
<p>You sit there, on needles, almost wishing you could buy one now &#8211; because you want to read a book as well &#8211; just like Steve. Who cares that you have ten books that you can pick up and read right now &#8211; they are as good as firestarters when thinking about reading on an iPad.</p>
<p>So Apple will probably sell more of these, and in a year they&#8217;ll introduce the iPad X, with USB, maybe a lite version of Snow Leopard, double the hard drive, and a signature USB memory stick &#8211; only $69.99 at Apple Store.</p>
<p>And you will read about it here.</p>
<p>The text will be written on an old iPad, and I will once again praise Apple for everything.</p>
<p>Apple 19 &#8211; Johan&#8217;s common sense 1!</p>
]]></content:encoded>
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		<item>
		<title>Quest on Apple</title>
		<link>http://mr.johanolsson.se/2009/10/quest-on-apple/</link>
		<comments>http://mr.johanolsson.se/2009/10/quest-on-apple/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 19:51:26 +0000</pubDate>
		<dc:creator>Johan Olsson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Finance]]></category>

		<guid isPermaLink="false">http://mr.johanolsson.se/?p=253</guid>
		<description><![CDATA[My go-to-guy when it comes to Finance, Richard Quest, takes some time to talk about why Apple does to be so profitable.
Embedded video from CNN Video
]]></description>
			<content:encoded><![CDATA[<p>My go-to-guy when it comes to Finance, Richard Quest, takes some time to talk about why Apple does to be so profitable.</p>
<p style="text-align: center;"><script src="http://i.cdn.turner.com/cnn/.element/js/2.0/video/evp/module.js?loc=dom&#038;vid=/video/business/2009/10/20/qmb.why.apple.is.successful.cnn" type="text/javascript"></script><noscript>Embedded video from <a href="http://www.cnn.com/video">CNN Video</a></noscript></p>
]]></content:encoded>
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		<item>
		<title>Tokyo must-see 1</title>
		<link>http://mr.johanolsson.se/2009/07/tokyo-must-see-1/</link>
		<comments>http://mr.johanolsson.se/2009/07/tokyo-must-see-1/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 20:07:03 +0000</pubDate>
		<dc:creator>Johan Olsson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Sightseeing]]></category>

		<guid isPermaLink="false">http://mr.johanolsson.se/?p=115</guid>
		<description><![CDATA[Jaunted.com has made a list of the five Apples stores you must visit if you ever get the chance. One of them is in Tokyo. Of course I&#8217;m gonna have to visit it, when it has these features:

Five stories high
Buttonless Elevator


It&#8217;s going to be awesome.
]]></description>
			<content:encoded><![CDATA[<p><a title="Five Apple Stores" href="http://www.jaunted.com/story/2009/7/20/02734/7310/travel/Five+Must-See+Apple+Stores+In+The+World" target="_blank">Jaunted.com</a> has made a list of the five Apples stores you must visit if you ever get the chance. One of them is in Tokyo. Of course I&#8217;m gonna have to visit it, when it has these features:</p>
<ul>
<li>Five stories high</li>
<li>Buttonless Elevator</li>
</ul>
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<p style="text-align: left;">It&#8217;s going to be awesome.</p>
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