I have been waiting for this book for two years, ever since I digested the first book. Literally, that book somehow melted into some sort of hyper-intelligent mass and became one of the building blocks that is the foundation of what we call Johan today.
It is hard not to have ones hopes up to high for a seque when the first one was that good – they revolutionized how the man on the street looked at economics – this a sequel must either be so far different from the other, or contain much more suprising facts.
For this book, it was either one. I would not say tyt this was different from their first, nor was it the same. Somehow they managed to copy the first book, figurally.
Why should terrorist get life insurrance? What should we worry most about, global warming or cooling? How can we make doctors understand how important it is to wash their hands? And, how come that a new, modern, clean hospital full of doctors had a higher child mortality than if the children would have been born at home – on dirt floors?
All of these questions are answered in the new book, and in the end, you wish they could have continued writing a couple of more chapters.
For me, a full-time master student, set to major in marketing, this book could just been used as a suggestion for conversation starters/killers. But I see more than that. For me, this is consumer behavior at it’s best. The core of it. Think of it, aren’t terrorists customers at a bank? Aren’t people who visits the hospital just as much patients as customers?
When ever I read one of the two books on the subject, I tend to think out tens of different ways to apply it to my topic of study. Allready, I’ve found three things that I can use for my master thesis.
There are two ways to look at things – for what they are, and for what they could be: it is just a question of how much you want to think about it.
Tags: Book
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