While prancing around at the BI library I came across a re-release of Wikinomics, written by Don Tapscott and Anthony D. Williams. I did not read the entire thing, but I felt that I needed to post something that I have talked about before, Marketing 2.0, -> Marketing 2.0, but not Company 2.0
We seem to share the same views – It is hard for a company to adopt one thing when they lack solid base prior to it. However, Tapscott & Williams present four suggestions that might help your company to get started. After considering them, I believe that they are on to something.
- Be Open – Great that you have done things the same way for a long time, but would your results have been beter if you would have done it differently?
- Peer
- Share – Novartis (Medical Company) shared five years worth of data with the community, free of charge. By doing so they earned a good reputation in the science community, as well as letting others use the data that might solve medical issues faster.
- Act global - You might find your best friend on the other side of the world, but only if you let them know you exist.