After re-reading what I wrote on my notes from Sustainable Employer Branding, found here.
Can the reason for why Generation Y:ers being more egotistic, be that we do not NEED to care about others?
Some years ago, men and women where divided on the job market, or let us be honest, the women weren’t allowed out there if they were married. Back then, the man had to provide for his family. Who the hell had time to care about “numero uno” when he needed to get food on the table.
Today, when often the man and the women are working full-time, both bringing in some serious cash – one can be a little more open to go it’s own way.
Now, I have no idea if this is obvious, if everybody knows this and I am just very late in getting it. Maybe this was said in the book and I just completely forgot it. But if not, what can we do with this information?
We can test this by comparing families were both adults work, and were only one does. They could answer questions concerning their job status, how many jobs they have switched from etc.
We should at least get something we could work with, use what ever comes out of that study and use it to support single-working families.
Now, the title is a little bit harsh – I KNOW. But it is not to far fetched. Because of females speaking up, getting out on the job market and thus “creating” this situation, it might be some truth behind it. And in no way do I for a second believe that the feminist movement stands and fall on this argument.
No matter what, I believe we’re heading in the right direction.